We believe that retail’s brick-and-mortar spaces cultivate direct, meaningful and full relationships with customers. They help to differentiate brands, bring them to life in new ways, offer the ultimate brand experience, increase visibility and support other sales channels as part of an omnichannel system. Moreover, the retail environment shapes the lifestyle of people and contribute to people well-being.
As the lifestyle of people becomes more and more digital, businesses have no other choice than to follow. They need to combine traditional human interaction with a leading-edge experience design –getting the best from a blend of technology and people, based on insight-driven models.
The Smart Retail & CX Summit is supporting the customer-centric digital transformation of brick-and-mortar retailers with a focus on stimulating sales through the offline retail channel.
The event brings together the high level management and commercial oriented managers of the 500+ Retail Chains in Poland generating at least PLN 50 million turnover.
Focusing on the increase of online customer acquisition and conversion by the optimization of the user experience area and the e-communication business processes.
Focusing on increasing the profitability by creating amazing (digital) Instore Customer Experiences.
Moving social into digital, resolving in physical, utilizing social commerce, social listening and measuring social media and tracking offline conversions that originate online.
Developing more intuitive ways for shoppers to find what they are seeking, utilizing ROPO, O2O, managing customer reviews, and influencing the online behaviour of people while being in the store
supporting their sales process.
Building unique online experiences by implementing cutting-edge tactics and solutions for personalized content marketing, by developing innovative ways of collaborating with customers and by turning Customer Loyalty Program data into unique and personalized experiences.
“Creating an attractive and engaging in-store environment that enhances the consumer’s shopping
Reducing the loss of revenue!
“Generating seamless delightful customer experiences”.
“Utilization of digital means to increase efficiencies.”