Experienced researcher and psychologist. Managing director at the research company NEUROHM. She implements to marketing and HR research innovative methods based on electroencephalography, skin-galvanic reaction, eye tracking and measurement of reaction time. She was a member of the team responsible for creating marketing research standards (for the American Advertising Research Foundation). She works with the largest brands in Poland and the world and provides innovative solutions to global research companies. Co-author of the book “Sales promotion techniques”. Speaker at many industry conferences. Arbiter of the Advertising Ethics Committee.